What’s a Worse Gift Than Fruitcake?

Hot dog sweater(Thanks to Bob for catching a math error in an earlier version of this post.)

Hi everyone,

This is a quick follow-up to my post about most returned gifts.

It occured to me after writing that article that you can combine the numbers from a few different papers to figure out exactly how often clothes are returned.

If 10% of gifts are returned and 25% of gifts are clothes and 85% of gifts that get returned are clothes then… drumrolllllll

34% of clothes given as gifts are returned.  By the same math only two percent of non-clothes gifts get returned. That means that pretty much only with clothes are giving your recipient an errand (keep the receipt, go return it, shop for something she really does want) instead of a gift.

That’s bad gift giving.


Unless your recipient specifically asks for something and tells you her size.

Otherwise the odds just aren’t in your favor.

Psychology of Gift Giving, , , , , Permalink

2 Responses to What’s a Worse Gift Than Fruitcake?

  1. Bob says:

    Your math is a bit off – the % should be 34%, if it matters. Simply put:

    100 gifts
    25 are clothes
    10 are returned
    8.5 of returned items are clothes

    8.5/25=0.34 * 100 = 34%

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